BRAND

The Tiny Chef Show is a stop-motion animated show about a herbivore named Tiny Chef who cooks tiny dishes in his garden tree stump. The show premiered on Nickelodeon in the U.S. in September 2022 and is currently in its third season. Before Tiny Chef gained his primetime show, he was a social media darling. The animation team operate separately from the Nickelodeon production team.

MY ROLE

For the past 3 years, my role with the team was to help manage the digital and written side of Chef’s ‘day to day’ life. My deliverables ranged from social media, monthly newsletters, brand partnership outreach and proposals, retail merchandise, project management, storytelling/scriptwriting assistance, writing award show nominations, and more.

Our agile team wears many hats and most of mine centered around connecting Chef to his fans through words and visuals. I was tasked with the visual and copy rebrand of social badges, thumbnails, corporate proposal decks, alongside other assets.