CAMPAIGN

Tiny Chef launched a brand partnership with Williams-Sonoma summer of ‘23 in-store and online. The line coincided with Tiny Chef’s participation in the celebrity Spat-Down benefitting No Kid Hungry.

MY ROLE

Through the retail line launch as well as the Spat-Down, I produced Top Ten Picks of Tiny Chef’s favorite Williams-Sonoma Products (seen right) by selecting the merchandise and crafting bespoke “cheffized” descriptions. I also provided quoted blurbs from Chef on his excitement for the collaboration.

The aforementioned deliverables were featured on Williams-Sonoma’s website and in some email/social marketing. In addition, I also crafted the letters from Tiny Chef sent by Williams-Sonoma to brand influencers. Throughout the campaign, I assisted team members in project management on the launch for our followers, collaborative posts, and offerings alongside Williams-Sonoma, as well as some social media branded content.

Linked website from the “Must-Haves” image leads to expired giveaway page that featured the Top Ten Must-Haves.